JillBrines, Author at Social Pop Creative
Social Pop Creative is a boutique digital marketing for small to medium sized business. Social Pop is a one-stop-shop for custom branding packages, graphic design, web design, content strategy, paid marketing tactics, SEO, and social media management.
marketing, digital, digital marketing, agency, small business, marketing agency, digital agency, creative agency, design, graphic design, SEO, web design, content creation, social media management
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The beauty of design is that there is no right or wrong. Endless styles, variations, and moods allow artists and designers to continuously create. But what is in one moment can be quickly out the next. As with art, beauty is in the eye of the beholder.

With design trends changing in the blink of an eye, it’s easy for brands to feel like they are spinning their wheels trying to keep up with whats in. It’s important to keep a few things in mind when you are choosing design and communication style with your audience.

Who is your audience? Do you communicate with consumers and follow trends, like a retailer? Or do you work with a corporate audience and target professional business clients. Depending on the audience, design changes aren’t always necessary for your brand/business and your clients.

What design changes do you want to make? Regardless of your clientele, it’s always a good idea to make subtle and simplistic design changes. Simple website updates, the addition or removal of a new color, or new campaigns that are complementary to your existing brand strategy but are brought up to date with the currents trends are always recommended.

When to rebrand? Rebrands are tricky and are not something we recommend to our clients very often. When you have an established presence physical or digital, with loyal clients customers or a following there is very little reason to rebrand completely. Not only can a rebrand turn off your existing customers, it can become expensive, quick. Rebrands take serious time and consideration. before exploring this as an option, we always recommend changes in other areas before overhauling that brand identity you have worked so hard to put together.

So when are you spending too much time chasing after trends and trying to keep up with design? In a not so simple answer, it depends. Your brand . ay

meeting-stock
People Pay Presentation
Customization Stock Alliant

In marketing and sales, marketing collateral is a necessary tool when selling or reaching your desired audience. Many times companies have a collection of unmatched, piecemeal marketing flyers or selling tools. The need for a cohesively designed and intentionally created suite of marketing collateral will help your business present well and stand out amongst the competition. Historically, the term “collateral” specifically referred to brochures or sell sheets developed as sales support tools and Social Pop Creative has the skills to help you create a professional suite of marketing collateral for your business.

But do you need marketing collateral for your business? In our opinion, sure. If you want to stay competitive! We can’t stress enough how many companies we have worked with who just don’t have the time or resources to put together professional materials and by the time they get to us the pent-up demand is HUGE.

So how will these marketing and sales tools help us stay on the cutting edge of our industry? It’s simple really. your company tells a story, whether intentionally or not, your website, your logo, your corporate messaging; it all comes together for a prospect or client and tells them who you are and how you run as an organization. For each product feature, customer objection, or service offered; these custom designed informational documents will help your business sell itself and continue telling a cohesive story to your audience.

Our recent client, PeoplePay requested the ongoing design of marketing and sell sheets to continually provide clients with a consistent message and documents that answer their questions in a quick and informative manner. Further, their needs expanded into custom content and samples product creation for their prospective clients. We helped provide custom graphics and mock-ups of products and services to their leads in order to help secure new business and happy clients.

Types of Collateral

From company fact sheets to detailed product offerings, having these forms of printed materials will help your business remain on top of their game.

  1. Company Fact Sheet
  2. Product or Service Fact Sheet
  3. Key Team Member Biographies
  4. Company Mission Statement
  5. Company Background and History
  6. Clients and previous work
  7. Press Kit
  8. Media Kit
  9. Pitch Books

Leyton-Watches-Home

View the newest addition to the Social Pop Creative Portfolio. We love our clients and showcasing their new content is our favorite part of the journey. View the newest completed work by Social Pop Creative.

Social Pop Creative created a fully customized website redesign for a luxury timepiece company. Our Client was looking for a redesign that would increase time on site and conversions while updating the content for SEO and the look with custom imagery and videos. Features and functionality include the following:

INTEGRATIONS:

  • Woocommerce Integration
  • Shipstation Integration
  • Stripe Integration
  • Paypal Integration
  • Social Media Integration
  • MailChimp Integration
  • Custom Video Playback
  • Multi-Option Shop selector

SITE FEATURES:

  • On-Site SEO
  • Custom Copy
  • A/B home Page Testing
  • A/B Price Testing
  • Custom Photography
  • Advertising
  • Facebook Pixel integration
  • AND MORE!

Right now we are way into cinemagraphs. Every brand should make them. And share them. Everywhere.

If you are not privy to the cinemagraph, I’ll catch you up real quick. A cinemagraph is a living photo, according to cinemgraphs.com, a still photograph that contains an element of movement lopped seamlessly to create a never-ending moment.

And, simplified even further, an image with a subtle, repeat movement that brings an image to life.

Isn’t that simply a GIF? NO! While cinemgraphs can come in GIF format, they are slightly more complex. By combing images and video, cinemagraphs offer a unique user experience to enhance your marketing piece, website or social media.

What’s the big deal? If you are anything like us then you love good design. You have an eye for quality content that not only captures your attention, but you can spot something that is going to reach and appeal to the masses. And like us, you know that cinemagraphs have a subtle understated beauty that deliver serious impact.

Not so sure you’re ready to take the plunge with cinemagraphs? Take a look at some our favorite cinemagraphs from around the web.

Maybe you’re not convinced it’s right for you or your brand? Try us, get in touch with Social Pop Creative today to see how we can help you with cinemagraphs for your marketing needs.

I was inspired this week by an article I read that said, social media shouldn’t be left to the millennials. While I one hundred percent agree with that statement it’s a battle I’ve seen since I started managing Brian Tracy’s social media presence all the way back in 2008.

Social media for brands didn’t really become a thing until Tony Hsieh used Twitter as a customer support avenue. After that, it took off. As social media evolved, I was right there in the trenches creating strategies & implementing new and exciting marketing campaigns through Facebook, Twitter and LinkedIn.

As companies started to come around to the fact that they needed a social media manager or someone to run their social accounts, their desired social media manager didn’t exist. Some companies wanted someone with 5-7 years of experience yet, social for brands hand’t been popular for more than a handful of years. Other companies were only willing to hire recent grads and wrongly assumed that a certain person of a certain age would just know the right thing to do on social media (and hey, they wanted that cheap labor. Not everyone knows how to quantify the ROI of a Facebook account).

Social media is fickle, turns on a dime and unless you know what you are trying to achieve on your social media channels just throwing a young college grad or “millennial” in to do the work won’t yield any returns.

I have now been managing social for small brands, major brands, and even individuals, for just about 8 years. Each type of account has varied goals and different needs. Each audience to be reached is unique and accepts marketing their own way. Don’t send a millennial in to manage your social media accounts. Just because someone can use it, doesn’t mean they know how to grow a following, engage with your customers or truly connect to the lifeblood of your business.

Social media, it’s what we do around here. We bust our butts to bring the best social campaigns and content marketing strategies to our clients. In fact, we have been working so hard over the last year that our own website and social pages have been neglected. Some of you may be thinking, “Shame on you, that’s your business card!”, but isn’t this a case of the cobbler’s children without shoes? We think so. Simply put, one doesn’t always benefit from the product of their trade.

It’s hard to run a business. And it’s really hard when funding has dried up or wasn’t an option in the first place. The bottom line is, well, the bottom line and in an attempt to keep costs low and profits high, it’s easy to let your web site, social accounts and overall web presence fade. We know first hand and we are guilty of this very action.

To stick with the shoe theme here, when you’re bootstrapping your business, how do you prioritize the needs of your clients and the needs of your business, all while maintaining that highly sought after work-life balance? And further, should you really consider bootstrapping your business?

We’re looking to you. How do you keep your web presence fresh, in any industry, when you have limited resources, and time is dedicated to other tasks?

We were recently approached by a bay area tech company and asked for a social media strategy. There was no further information given, other than they wanted a strategy that they could implement. We didn’t know who would be targeted on social networks, who would own the strategy and most importantly why they wanted to have a social media strategy in the first place. After we asked some basic questions to get a feel for the company, we sent them packing with some homework.

We see this a lot, many companies will come to us looking for all the social media answers, which we tend to have, but developing a strategy is highly personalized and there is not a one-size fits all option. When we work with clients to develop a customized social media strategy, it is imperative that we get to know the company inside and out. We implement a preliminary assessment of existing social accounts and work closely with the parties participating in the execution of said social media strategy.

If your company is thinking of implementing or re-vamping your social media strategy, here is a list of all the things you should consider right off the bat. Once you have answered the following questions, you can bring this to us (or another strategist, we guess) and we will be able to help you hit the ground running!

Step one: Define goals! Do you want more followers, more likes on posts, more business? Defining goals for social will determine the right strategy for your brand

Step Two: Determine Budget & Time Investment. This should be easy once you determined what the goals are. Social media costs can vary, places to invest:

  1. social media manager
  2. Facebook ads (only if you want to get more likes. clicks to your site via facebook ads are costly and have a lower conversion rate than “like” ads)
  3. Content creation
  4. social media monitoring tools
  5. TIME – this can be a full time job for one person, but realistically the time investment will depend on goals.

Step Three: Identify your in-house resources. These are free pieces of content and share worthy items you can easily access and post on your accounts.

  1. Blog
  2. Press releases
  3. Testimonials
  4. White papers
  5. Case studies
  6. Articles

Step Four: Identify outside resources. These resources also provide free content that relates to your industry. You know this, but providing outside information actually strengthens your brands credibility online.

  1. News outlets
  2. Bloggers
  3. Experts in the space

Step Five: Determine best platforms to deliver your message.

Most powerful social platforms for your business:

  1. Twitter
  2. Linkedin
  3. Facebook
  4. Google plus

Worth spending time on these if you are a consumer facing business:

  1. Pinterest
  2. Instagram

Trust me, I know how time consuming social media management can be! I began my career in social media nearly 8 years ago, back when Tony Hsieh was considered revolutionary for running the Zappos Twitter account. Each new move in the social media world led me to more and more responsibilities and experiences. From increased social networking platforms, to multiple analytics and monitoring tools, I was in a constantly changing and rapidly moving environment.

There was never enough information or reading materials I could get my hands on and the way I found to best learn was to dive in head first, test my ideas and theories, and get lost amongst the epic amounts of conversations taking place online. The problem was, I was truly getting lost in the social media world. I could easily have spent an entire day tweeting conversations with followers and customers without even realizing I hadn’t had lunch, answered any emails, or visited our other social sites!

Luckily, it was only shortly into my career I knew just how important it was for me to organize and prioritize my daily tasks and long-term goals. To better help yourself and individuals working on your social media succeed; follow these 8 tips for effective social media management.

  1. Be selective about which social networks to use – There are literally hundreds of social networks for you or your brand to choose from. It’s imperative that you are selective and choose platforms that are appropriate for your brand and industry. There are absolutely some key networks to be on; such as Facebook, Google Plus, and a handful of others, but keep in mind there are industry specific networks that may be appropriate for your company and social media goals.
  2. Clearly define your target audience – Determining who is going to be your core user may be difficult. I have seen businesses that have an idea of who they think their target audience is, but is slightly different in reality and businesses that focus in on a very specific, small niche and nail it. Narrowing in on the customer or clients you have and learning about this user group’s needs, wants and interests will help your brand go far on social media. Don’t forget, social media is about being social and if you aren’t interacting in a meaningful way with your followers your social networks may fall flat.
  3. Know your competition – Identifying others in your space prior to implementing a social media strategy will help you asses the social scene ahead of time. Take time to research the existing conversation, hot topics, and articles or posts that are shared hundreds of times. Entering into the conversations ready and armed with content, facts, and valuable information will establish you as a leader in your industry as well encourage more engagement and followers.
  4. Create a voice – Establishing a voice will create a consistent method of delivering messages. The social media side of things can be really fun for businesses. Use this area to be creative and create a voice or online persona for your brand. Think Flo from Progressive. Not only is she a funny and entertaining personality on TV, she is a digital personality with over five and-a-half million fans on Facebook alone! Keep in mind comedy is not always right angle, but establishing a voice online will allow your followers on social networks to relate and interact with your brand in a way that they can’t do through traditional and old fashioned marketing methods.
  5. Create an editorial calendar – A loosely defined editorial calendar is an excellent tool for social media managers everywhere. This gives some guidance and structure for your upcoming posts and conversation topics on your social networks, never leaving a dull moment for your followers. Remember to be flexible on your calendar and allow room for changes and late breaking news. Editorial calendars are ideal for keeping things up to date, relevant, and prevent serious writers block. Additionally, an editorial calendar can alert co-workers in your office as to what’s going on so they can play along as well.
  6. Use just one analytics tracker – It seems as thought a new analytics and social monitoring tool pops up every day. It’s possible that you could use one monitoring tool for each social network and usually in conjunction with each other. Meaning not only do you have to log-in to check multiple accounts, but social media managers are forced to cross reference data and typically have to compile multiple reports into one document. Talk about a waste of time and in most cases, money! Simplify your life by choosing one, all-encompassing monitoring tool that can produce a single report. You will thank yourself later!
  7. Set up alerts for your industry – Now this may seem like a no-brainer and something you may do any way, but staying up to date on your industry allows you to share relevant information with your audience. Current events, news, and interesting facts keep the conversation going. Plus, if you know what is going on with your company, industry, and can answer questions and respond to requests, you are adding value to your social. People will follow you not only for the content, but the added value of being able to get info quickly.
  8. Test out efficiency tools – As I mentioned in number 6, new tools, trackers and gadgets are introduced every day. If you’re looking for a tool to streamline your posting process, I highly recommend giving a few a try. Rather than re-posting the same information on each platform individually, these tools will help you quickly distribute one post amongst all your social sites. While I do not recommend sending all your posts through one tool at one time, I do think it can help increase efficiencies. Remember, individual social networks require individual attention. Some posts can be broadcast all at once, but the meaningful engagement and interactions with followers need to be done without the help of tools.

We talk a lot about SEO and SMO over here at Social Pop Creative, and we often times combine the two suggesting that they go hand in hand. But, what is the difference between the two and when is either appropriate? To super summarize, SMO is a part of SEO. Both contribute to how people find your business online which is why we place so much emphasis on having an SMO strategy that works alongside your SEO and content makreting efforts.

What is Social Media Optimization?

Social media optimization is the act of optimizing your social media pages to yield better search results within social and web search engines. With the growing emphasis on social media for businesses, strategic page creation and optimization can assist any business in increasing visibility and expanding customer reach. Social media optimization requires strategic planning and different tactics on each social network.

What Social Optimization is not

Social Media Optimization is not active page management or social engagement. White nurturing the communities you build for yourself or your brand on social media, is important, this does not directly impact the on page optimization of your social networks. The act of actually being social on these platforms is imperative, however, as stated above, SMO requires an elevated level of effort and strategy.

What is Search Engine Optimization?

Dead! Just kidding, that’s just a little joke we say around here. SEO is the art of building valuable and relevant content on and to your website to increase your website visibility to search engines.

What SEO is not

Spammy backlinks, keyword stuff articles, link backs in forums and on blogs, guest posts, and other “old-fashioned” tactics used long ago. The SEO of todays word is creating genuine content that people are genuinely looking for and engaging with.

How to Combine SMO and SEO efforts

Since the most recent overhaul of Google’s algorithm social interactions and engagements are getting a lot more emphasis in search results. So to make your SEO strategy and SMO efforts work together, be sure you are creating content for your site and social networks that is in fact, truly engaging and read by your users, while attracting new followers.

 

You may have noticed on our site, we refer to Google Plus also as Google my Business. Or you may have seen these changes on Google. As of June 2014 the new Google my Business was meant to simplify local marketing for small local businesses. In the words of Google, “Be there when customers look for you online.” Let us explain the difference between the two and exactly what Google My Business is and what it can do for your small business.

Google My Business is an integrated app, launched to ease the confusion of managing local listings and Google plus pages for small businesses. The new Google My Business is mean to make it “easier than ever to update business information across Google Search, Maps, and Google+”. Google has essentially streamlined the process for small business, allowing them to manage business data, reviews, and interactions through one platform.

If your business was previously locally listed, or had a Google+ page, then you will automatically be “upgraded” to the new Google My Business page. For more information about Google My Business, check out the Google My Business FAQ. If you’re just getting started