When done properly blogging can be an incredibly powerful tool for your business and in our opinion, there are plenty of reasons why you should be blogging. The greatest benefit of regularly creating new content for your company is the added SEO value for your website. As stated by many experts, including ourselves, blogging is the best way to increase your organic search rankings.
Making your blog work for you is simple and we’ve got a fantastic checklist that will help you ensure your blog posts are SEO friendly every time.
o Do keyword research
o Focus on long tail keywords
o Use a responsive design
o Include meta optimizations
o Use category tags
o Optimize your images
o Use appropriate URL structures that make sense
o Link internally
o Use an SEO plugin
o Add Sharing Buttons
Keyword research is a great tool when deciding what to focus on in your blog posts. Keyword research can be done for free using Google Keyword Tool. Determine which words are relevant to your posts and what are searched frequently.
Focusing on 1 or 2 long-tail keywords per blog post help you to not keyword stuff your articles. Over use of keywords can appear as spam to Google and other search engine crawlers. Places to consider adding your keywords:
- 1st paragraph
- Meta Description
A responsive design means that your website or blog will readjust size, based on the device you are using. For example SocialPop Creative will fit your browser on your laptop and adjust its size when viewed on a smaller device like a smart phone. Users are much more likely to visit a site and return if it is easy to read.
Meta Descriptions is the additional textthat appears in a search result. It’s imperative to have an accurate and informative Meta description so readers can quickly determine that this is information they would like to read.
Category Tags categories are a component on your blog that doesn’t necessarily directly impact SEO, but can absolutely give you an SEO boost. Categories should be limited to about 10-15 and no more.
Images are equally as important in your blog posts as the text is. Optimizing your images is the act of configuring your images alt text to give an accurate description of the images and related content.
Including link structure that make sense, makes navigating your site much easier for users.For example any page that you want to navigate to on our site can be done by typing in www.socialpopcreative.com followed by “/pagetitle/” if you’d like to visit our about to learn about us, you can simply type in ww.socialpopcreative.com/about/. The following should be applied to your blog as well.
Linking internally to existing blog posts will help search engines determine what it is your blog is consistently about. Appearing as an accurate result in a search will increase user’s time on site, frequency of visits, and further boost your SEO efforts.
SEO plugins are super easy to find and can help anyone make sure their blog posts are all optimized.
Finally, one of the more simple tools to use, are sharing buttons. Adding social share buttons to your blog post allow reads to share your blog and post with their followers in just a simple click. These buttons can be installed as a plug in or designed right into your site.