Blogging for Business Archives | Social Pop Creative
Social Pop Creative is a boutique digital marketing for small to medium sized business. Social Pop is a one-stop-shop for custom branding packages, graphic design, web design, content strategy, paid marketing tactics, SEO, and social media management.
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Social media, it’s what we do around here. We bust our butts to bring the best social campaigns and content marketing strategies to our clients. In fact, we have been working so hard over the last year that our own website and social pages have been neglected. Some of you may be thinking, “Shame on you, that’s your business card!”, but isn’t this a case of the cobbler’s children without shoes? We think so. Simply put, one doesn’t always benefit from the product of their trade.

It’s hard to run a business. And it’s really hard when funding has dried up or wasn’t an option in the first place. The bottom line is, well, the bottom line and in an attempt to keep costs low and profits high, it’s easy to let your web site, social accounts and overall web presence fade. We know first hand and we are guilty of this very action.

To stick with the shoe theme here, when you’re bootstrapping your business, how do you prioritize the needs of your clients and the needs of your business, all while maintaining that highly sought after work-life balance? And further, should you really consider bootstrapping your business?

We’re looking to you. How do you keep your web presence fresh, in any industry, when you have limited resources, and time is dedicated to other tasks?

Let’s face it, sites dedicated to consumer reviews have given customers the power to make or break your business. Whether you like it or not, they are here to stay. Now is the time to embrace consumer reviews and use them to your advantage. Think of these sites as a tool to drive your business.

1. Promote the Positivity

If your business is receiving positive reviews, don’t be ashamed to flaunt it. Make your reviews visible on your website for your customers to read. If you’re enthusiastically showing off customer feedback, the consumer will perceive your business to be consistent with great customer service.

2. Include Customer Feedback as a Reference

It’s perfectly okay to provide customer reviews in a testimonial or sales pitch. If your feedback is relevant, simple, and your customer has graciously given you permission to use their words, by all means take advantage of the positive review. Customers like to see peer reviews and gives your business more credibility to a potential customer.

3. Create a FAQ page

Save your customer and yourself some time and craft a helpful Frequently Asked Questions page. Adding this to your website gives customers a complete view into your business. Many times bad reviews can arise from miscommunications, confusion or a lack of transparency. With an FAQ you can easily avoid these common scenarios and diffuse problems in the future.

4. Respond Respectfully

In the chance you receive negative reviews, don’t let it drag your business down. Responding right away with positivity will ease your customer and prove other readers your professionalism remains during sticky situations. Remember; a lack of response or defensive text can rub people the wrong way, let all current and new customers see you in only a positive light.

5. Humanize your Business by Showing Good & Bad

Showing off the good and a little bit of the bad, makes your company realistic. You and your customers know not everything is perfect all the time, so openly displaying your reviews reminds the customer you’re human too. The more a customer can relate to your brand; the more empathy you may receive, often times resulting in positive reviews.

Engagement is down, Facebook isn’t showing your post as frequently, and organic search seems to be dwindling. Seems unfair, when silly articles such as, “why he really doesn’t want to meet your parents” are being shared 100 times over again and your informative post is sitting in the shadows. What these articles have that you might be lacking are attention grabbing headlines. Add some life to your titles by following these steps.

Headlines are Key

Consider your headline your money maker. The title is the first impression made on your readers. Spark intrigue in them and inspire the reader to stop scrolling and focus on your article. When sharing your article on social sites, stay away from using the same title. Create a to the point statement that will leave the reader wanting more. For example, we know you’ve all seen the attention grabbers that state something happened, followed by what comes next is amazing. We don’t suggest replicating those, but you get what we mean; make sure people can’t scroll by without clicking your content.

Keep it Short and Sweet

People are in a hurry and don’t have time to read long over worded titles. Ain’t nobody got time for that! Extra-long titles explain too much of the article, allowing readers to assume they get the gist and keep moving. Keeping your title short and sweet won’t give too much away and will compel your reader to want to know more.

Lend a Helping Hand

The goal is to create shareable content that has potential to go viral, remember articles that benefit the reader or make them feel good are much more likely to be shared. Furthermore, content provided by a trustworthy source that offers solutions, tips, lists, and appeals to a vast majority tend to go viral. So, make sure you’re sharing content to help others, don’t be about yourself all the time.

Lists. People Love Lists

Catch a reader’s eye with something as simple as a list. They’re easier and quicker than reading a big bulky paragraph and are often amongst the most popular posts. Lists of 10 seem to be the magic number – so be sure to hit this sweet spot when you’re creating packing lists, countdowns, top 10’s and tips.

Sharing is Caring

No one will click your headline if it’s not relatable, point blank. Share your experiences and catch those emotional eyes so they stop on your post. The more you open up in your article, the easier it will be to create a relatable headline.

If you’ve been keeping up with our previous posts, you’ll notice we can’t seem to escape the inevitable topic of blogging. We know spending hours brainstorming topics to write about is less than fun and we’ve got a solution. To aid you in your quest to create valuable blog content, follow these three tips.

1. Learn from others, mistakes and all.

Researching the work of other brands in your industry is invaluable. Find out what’s trending and learn what the competition is blogging about. Reviewing successful posts from others and looking into less popular content will help you determine which topics are worth blogging about. Remember; successful content contains valuable information, includes images and has been shared many times over on various social networks.

2. It’s all about your customers.

Readers are coming to your blog to find value in your content. Save your readers some time and cut out the obvious over-selling of your business. You’ve created your blog for the customer, so make sure your blog benefits them. A customer’s problem is your time to shine and help lead the way. Engage them with new tips or ideas that relate to them but also your brand. Whether it’s giving pointers about decorating the perfect Thanksgiving table or giving step by step examples of creating the perfect blog post, you’re there to save the day.

3. Never lose that personality.

When creating your blog, remember to add life by letting your brand’s personality shine through your writing, you have an awesome brand and awesome customers so don’t be shy. Intertwining personality and credibility creates a more personable relationship with your reader. A relationship based on credibility and entertaining content will keep people coming back for more.

When done properly blogging can be an incredibly powerful tool for your business and in our opinion, there are plenty of reasons why you should be blogging. The greatest benefit of regularly creating new content for your company is the added SEO value for your website. As stated by many experts, including ourselves, blogging is the best way to increase your organic search rankings.

Making your blog work for you is simple and we’ve got a fantastic checklist that will help you ensure your blog posts are SEO friendly every time.

o   Do keyword research

o   Focus on long tail keywords

o   Use a responsive design

o   Include meta optimizations

o   Use category tags

o   Optimize your images

o   Use appropriate URL structures that make sense

o   Link internally

o   Use an SEO plugin

o   Add Sharing Buttons

Keyword research is a great tool when deciding what to focus on in your blog posts. Keyword research can be done for free using Google Keyword Tool. Determine which words are relevant to your posts and what are searched frequently.

Focusing on 1 or 2 long-tail keywords per blog post help you to not keyword stuff your articles. Over use of keywords can appear as spam to Google and other search engine crawlers. Places to consider adding your keywords:

  • Title
  • 1st paragraph
  • URL
  • Meta Description

A responsive design means that your website or blog will readjust size, based on the device you are using. For example SocialPop Creative will fit your browser on your laptop and adjust its size when viewed on a smaller device like a smart phone. Users are much more likely to visit a site and return if it is easy to read.

Meta Descriptions is the additional textthat appears in a search result. It’s imperative to have an accurate and informative Meta description so readers can quickly determine that this is information they would like to read.

Category Tags categories are a component on your blog that doesn’t necessarily directly impact SEO, but can absolutely give you an SEO boost. Categories should be limited to about 10-15 and no more.

Images are equally as important in your blog posts as the text is. Optimizing your images is the act of configuring your images alt text to give an accurate description of the images and related content.

Including link structure that make sense, makes navigating your site much easier for users.For example any page that you want to navigate to on our site can be done by typing in www.socialpopcreative.com followed by “/pagetitle/” if you’d like to visit our about to learn about us, you can simply type in ww.socialpopcreative.com/about/. The following should be applied to your blog as well.

Linking internally to existing blog posts will help search engines determine what it is your blog is consistently about. Appearing as an accurate result in a search will increase user’s time on site, frequency of visits, and further boost your SEO efforts.

SEO plugins are super easy to find and can help anyone make sure their blog posts are all optimized.

Finally, one of the more simple tools to use, are sharing buttons. Adding social share buttons to your blog post allow reads to share your blog and post with their followers in just a simple click. These buttons can be installed as a plug in or designed right into your site.