Content Marketing Archives | Social Pop Creative
Social Pop Creative is a boutique digital marketing for small to medium sized business. Social Pop is a one-stop-shop for custom branding packages, graphic design, web design, content strategy, paid marketing tactics, SEO, and social media management.
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Social media, it’s what we do around here. We bust our butts to bring the best social campaigns and content marketing strategies to our clients. In fact, we have been working so hard over the last year that our own website and social pages have been neglected. Some of you may be thinking, “Shame on you, that’s your business card!”, but isn’t this a case of the cobbler’s children without shoes? We think so. Simply put, one doesn’t always benefit from the product of their trade.

It’s hard to run a business. And it’s really hard when funding has dried up or wasn’t an option in the first place. The bottom line is, well, the bottom line and in an attempt to keep costs low and profits high, it’s easy to let your web site, social accounts and overall web presence fade. We know first hand and we are guilty of this very action.

To stick with the shoe theme here, when you’re bootstrapping your business, how do you prioritize the needs of your clients and the needs of your business, all while maintaining that highly sought after work-life balance? And further, should you really consider bootstrapping your business?

We’re looking to you. How do you keep your web presence fresh, in any industry, when you have limited resources, and time is dedicated to other tasks?

What is Socially Optimized Search? Well, it’s a term we use over here at Social Pop Creative in reference to search engine results which display social media pages. Socially optimized search is kind of our jam – optimizing social media pages to increase brand awareness, build a presence and grow a community are the areas where we excel. In addition to the growth, socially optimized search increases your web brand’s web presence and helps you get in front or people searching for your brand or services.

Where can you optimize social Media Pages? Any social media profile you have built for yourself, a brand or company can be optimized. From Facebook to Instagram each of your social profiles has area which you can optimize to be found both on the social network AND in search results.

When should social media pages be optimized? All day every day – Ok, maybe not to that extreme, there is an etiquette to follow. When building your page be sure to include all necessary information whether it is your Pinterest account or Twitter profile, be sure to fill out all information as your users might search for it. As far as posting content each social network has its own set of rules which we will touch on soon!

Why do social media pages need to be optimized? Simply put, Social Media pages need to be optimized so your current and new users can easily find you no matter where they search. Showing up in search engine results, local search results, social media results, and any other form of search is imperative to the health of your business. With more and more users turning to the internet and social sites to find companies and products, your brand needs to be there to compete.

How do I optimize my social media pages? Optimizing social is really simple, but can be a time intensive process. Basics include keyword research, content creation, and creating a cyclical environment that leads people to your pages in one way or another.

While this article gives you just a glimpse into Social Search Optimization and steps to creating well optimized social pages, there is so much more in depth information we want to provide you with! So stay tuned as this week will be all about the wonderful world of social search optimization.

Writer’s block, a total pain and sometimes inevitable, but something even some of the best writers and marketers are sure to face. Occasionally, it feels as if everything has already been written about and your days of writing are numbered. Don’t give up yet; we’ve compiled 3 painless steps to help you discover new ideas perfect for your post.

Step 1: Learn from your customer

Whether your customers are praising, questioning, or complaining, it’s best you start embracing everything they have to say. We consider this step our laziest but smartest “go-to”. You don’t have to search far and wide for your answer, because your followers and customers are the answer! Read previous comments on past posts or answer questions that have gone un-answered on social media or in your inbox. The more often you answer your customers, the more valuable you will become to them. Not only are you benefiting your current clients, you’ll gain new customers searching for those answers as well. It’s a win-win.

Step 2: Tune in to mainstream media

Your blog is on a social media site (if it’s not it should be!), so it’s mandatory you remain updated with what’s going on in your industry. People of all ages are now staying connected on some sort of social media; whether it’s Facebook, Twitter, or LinkedIn, 84% of people in the United States are on the Internet. Check out what hash-tags are trending or what’s being discussed on Google search trends. If you’re blogging about national trends and discussions, you’ll engage current and new readers interested in these topics too.

Step 3: Examine your previous success

We know you once were unable to keep the content from coming, so don’t let this slump get in your way. Refresh your memory on your successful content and posts to see what you new ideas you can pull from previous posts. If you didn’t go in depth the first time, get creative and discover new questions you never answered before. Stay focused, provide new info, and don’t become repetitive, you’ll lose your readers interest as quick as your post hits the web.

These three steps are our effortless ‘go-to’ for writer’s block. If you’ve completed these three steps and still feel stuck, it’s time for you to spice up your content. Don’t be scared to change your writing style and try new things. Get creative and surprise your readers with a new “weekly feature” or Q&A from a credible interviewee. Whatever it may be, don’t be afraid to step out of the box, the blogging and writing world is always open to new possibilities.

You have followers on Facebook and achieve your target reach on promoted posts, but who is viewing your content? You may even be asking if this engagement is meaningful and turning fans into customers. While pinpointing the exact answers is difficult, there are ways to monitor activity and confirm the ROI of your efforts.

Do you have an image?

Having visual content on Facebook is vital. People share new pictures, reminisce on past memories captured and get distracted by ‘sponsored’ images. Although a lot of text on a post can be informative, it’s easy for users to scroll right past.

For example, adding a photograph of a sad child or beautiful girl on the beach will rope in emotions.

Connecting on a deeper level is a great way to gain interest and leave a lasting impression of your brand. Always ensure your picture relates to the topic of your post and invoke an emotional response for visual success.

Who are you talking to?

Now that you have your picture, you need a perfectly crafted statement to narrate your post and image. The best way to grab a reader’s attention is with no more than 100 characters. That’s 40 characters less than a Tweet, so remember to keep it short and sweet!

For example, if you’re promoting a new baby stroller, a simple attention grabber can look like this, “Hey Mom, we know you’re sick of that stroller breaking!”.

A post that is relatable or screams a truth will interest the reader to find out more. Also, directly calling out your consumer will intrigue them and make them feel special, whether or not they need your company’s product.

Is your post too long?

If you’re asking yourself this question, the answer is probably yes. Giving away the whole article in a Facebook post, allows readers to get all they need without visiting your site. Fix this wordy problem by adding a link and taking your reader elsewhere.

For example, “Our new refrigerators can hold enough food for a t-rex, you have to see it to believe it!”

Including links in your post is imperative. By forcing readers to your site, you create an opportunity to convert a casual reader into a new customer. Make sure to use a link shortener, like Bit.ly because a long web address does not look appealing in a post. Plus you can track clicks and view further analytics on engagement.

Engagement is down, Facebook isn’t showing your post as frequently, and organic search seems to be dwindling. Seems unfair, when silly articles such as, “why he really doesn’t want to meet your parents” are being shared 100 times over again and your informative post is sitting in the shadows. What these articles have that you might be lacking are attention grabbing headlines. Add some life to your titles by following these steps.

Headlines are Key

Consider your headline your money maker. The title is the first impression made on your readers. Spark intrigue in them and inspire the reader to stop scrolling and focus on your article. When sharing your article on social sites, stay away from using the same title. Create a to the point statement that will leave the reader wanting more. For example, we know you’ve all seen the attention grabbers that state something happened, followed by what comes next is amazing. We don’t suggest replicating those, but you get what we mean; make sure people can’t scroll by without clicking your content.

Keep it Short and Sweet

People are in a hurry and don’t have time to read long over worded titles. Ain’t nobody got time for that! Extra-long titles explain too much of the article, allowing readers to assume they get the gist and keep moving. Keeping your title short and sweet won’t give too much away and will compel your reader to want to know more.

Lend a Helping Hand

The goal is to create shareable content that has potential to go viral, remember articles that benefit the reader or make them feel good are much more likely to be shared. Furthermore, content provided by a trustworthy source that offers solutions, tips, lists, and appeals to a vast majority tend to go viral. So, make sure you’re sharing content to help others, don’t be about yourself all the time.

Lists. People Love Lists

Catch a reader’s eye with something as simple as a list. They’re easier and quicker than reading a big bulky paragraph and are often amongst the most popular posts. Lists of 10 seem to be the magic number – so be sure to hit this sweet spot when you’re creating packing lists, countdowns, top 10’s and tips.

Sharing is Caring

No one will click your headline if it’s not relatable, point blank. Share your experiences and catch those emotional eyes so they stop on your post. The more you open up in your article, the easier it will be to create a relatable headline.

If you’ve been keeping up with our previous posts, you’ll notice we can’t seem to escape the inevitable topic of blogging. We know spending hours brainstorming topics to write about is less than fun and we’ve got a solution. To aid you in your quest to create valuable blog content, follow these three tips.

1. Learn from others, mistakes and all.

Researching the work of other brands in your industry is invaluable. Find out what’s trending and learn what the competition is blogging about. Reviewing successful posts from others and looking into less popular content will help you determine which topics are worth blogging about. Remember; successful content contains valuable information, includes images and has been shared many times over on various social networks.

2. It’s all about your customers.

Readers are coming to your blog to find value in your content. Save your readers some time and cut out the obvious over-selling of your business. You’ve created your blog for the customer, so make sure your blog benefits them. A customer’s problem is your time to shine and help lead the way. Engage them with new tips or ideas that relate to them but also your brand. Whether it’s giving pointers about decorating the perfect Thanksgiving table or giving step by step examples of creating the perfect blog post, you’re there to save the day.

3. Never lose that personality.

When creating your blog, remember to add life by letting your brand’s personality shine through your writing, you have an awesome brand and awesome customers so don’t be shy. Intertwining personality and credibility creates a more personable relationship with your reader. A relationship based on credibility and entertaining content will keep people coming back for more.

When done properly blogging can be an incredibly powerful tool for your business and in our opinion, there are plenty of reasons why you should be blogging. The greatest benefit of regularly creating new content for your company is the added SEO value for your website. As stated by many experts, including ourselves, blogging is the best way to increase your organic search rankings.

Making your blog work for you is simple and we’ve got a fantastic checklist that will help you ensure your blog posts are SEO friendly every time.

o   Do keyword research

o   Focus on long tail keywords

o   Use a responsive design

o   Include meta optimizations

o   Use category tags

o   Optimize your images

o   Use appropriate URL structures that make sense

o   Link internally

o   Use an SEO plugin

o   Add Sharing Buttons

Keyword research is a great tool when deciding what to focus on in your blog posts. Keyword research can be done for free using Google Keyword Tool. Determine which words are relevant to your posts and what are searched frequently.

Focusing on 1 or 2 long-tail keywords per blog post help you to not keyword stuff your articles. Over use of keywords can appear as spam to Google and other search engine crawlers. Places to consider adding your keywords:

  • Title
  • 1st paragraph
  • URL
  • Meta Description

A responsive design means that your website or blog will readjust size, based on the device you are using. For example SocialPop Creative will fit your browser on your laptop and adjust its size when viewed on a smaller device like a smart phone. Users are much more likely to visit a site and return if it is easy to read.

Meta Descriptions is the additional textthat appears in a search result. It’s imperative to have an accurate and informative Meta description so readers can quickly determine that this is information they would like to read.

Category Tags categories are a component on your blog that doesn’t necessarily directly impact SEO, but can absolutely give you an SEO boost. Categories should be limited to about 10-15 and no more.

Images are equally as important in your blog posts as the text is. Optimizing your images is the act of configuring your images alt text to give an accurate description of the images and related content.

Including link structure that make sense, makes navigating your site much easier for users.For example any page that you want to navigate to on our site can be done by typing in www.socialpopcreative.com followed by “/pagetitle/” if you’d like to visit our about to learn about us, you can simply type in ww.socialpopcreative.com/about/. The following should be applied to your blog as well.

Linking internally to existing blog posts will help search engines determine what it is your blog is consistently about. Appearing as an accurate result in a search will increase user’s time on site, frequency of visits, and further boost your SEO efforts.

SEO plugins are super easy to find and can help anyone make sure their blog posts are all optimized.

Finally, one of the more simple tools to use, are sharing buttons. Adding social share buttons to your blog post allow reads to share your blog and post with their followers in just a simple click. These buttons can be installed as a plug in or designed right into your site.

Yesterday we addressed the question, “does my brand need a blog” and to the dismay of many readers the simple answer is yes. Yes, yes, yes, and we will say it one hundred times over. Blogging should be considered the most valuable tool in your content marketing arsenal, for many reasons. Just in case you still aren’t sure after yesterday’s post, here are ten more reasons why your business should be blogging.

  1. Blogging Keeps you Relevant – Mostly, your blog will show that you are an expert in your space. Regularly posting about the latest and greatest in your industry will prove that you are in the know and a trustworthy source. Additionally, this is your opportunity to show off and showcase your company/brand’s expertise.
  2. Attract Regular Visitors – Being relevant will keep your audience coming back for more information that they find valuable. Blogging can be used to provide solutions, inspire and help others, and deliver entertainment. Once you have determined your audience, in your content marketing strategy, your content can be targeted towards that audience which will keep them coming back for more.
  3. Blogging Builds Trust & Credibility – To keep your readers coming back, they need to trust that you are a valid source of information.Consistencies in your blog posts help build trust amongst your audience. If you are just starting out remember that accurate information and regular engagement can boost the trust level of your followers.
  4. Creates a Voice for Your Company – Not only does blogging give you a voice and platform; it’s an opportunity to give your brand a personality or breathe some life into your business. Your brand’s voice on your blog gives you the ability command authority and thrive in an online community.
  5.  Image Control & Reputation Management – your brand is everything, be present online when you need to set the record straight or when letting people know who you are as a company. Telling your story in a blog is an excellent way to communicate with your users online and ensure your fans of who you are.
  6. Interact with Readers and Fans – An informal blog, well maintained is an ideal method of communicating with your customers. Allow current and potential new users get to know your brand and learn about your products or services offered, your accomplishments, and the future direction of your company. Blog comments and open ended questions to users encourage your community to interact and build a relationship with your brand online.
  7. Images Can Be Incorporated – It’s no secret that images really add a wow-factor to anything online these days, and with the meteoric growth of Pinterest, adding images to your blog solely for image bookmarking purposes, will increase visitor counts almost instantly!
  8. Cost Effective Marketing Tool – Blogging can cost your brand almost nothing! If you are personally blogging for your brand or have your existing work force taking turns, this is essentially free marketing. If you are considering outsourcing this service, remember all the benefits of just one post (see 1-10).
  9. Free Market Research – Market research, not often discussed here, is an important tool for marketing. Blogging opens up conversations with your users, which allows you to ask questions, get feedback and deliver a truly better product or service.
  10. You Website Becomes Dynamic – Rather than the rare or infrequent content updates, a blog keeps new information on your site. New information will attract search engines and notify them that your site is one to track. Additionally this is just another reason to get your customers and fans coming back.

Frequently asked is the question, “Does my business really need a blog?”, as if the thought of pouring effort into content is literally, physically painful. To this question, we answer, “Absolutely, yes!” Every business and brand should invest time into a blog. Creating content for your brand can dramatically impact your business, attract new customers, and create a community around valuable content. If you’re not blogging for your brand or business, consider these 5 reasons why you must get started.

  1. Blogging is the Root of Content Marketing – Surely your content marketing strategy is not without a plan for blogging. If it is, now is time to re-evaluate. Blogging is where all of your content will stem from. Blog posts lead to social media posts, which in turn leads to increased viewership and brand building. Content is king (we know, like a broken record!) and there is nothing more valuable to your brands content marketing strategy than a blog.
  2. Your Most Valuable tool – Consider your company blog as one of the most valuable tools in your marketing arsenal. If blogging doesn’t fit into your busy schedule remember there are many options, get creative and hire a freelancer, consider guest posts or take advantage of your existing sales or marketing team. *Tip – Don’t hire an intern to create content for your blog. Leave this to the professionals!
  3. Blogging Fuels SEO – SEO, a buzzword that continually seems to mystify business owners. Simply put, blogging adds relevant and valuable content that search engines can see. With each blog post, another page on your website has been indexed; indicating that your website is active. Each new page is an opportunity to show up in a search result naturally leading to an increase in traffic.
  4. Builds Content for Social Media – Similar to SEO, blogging and distributing your content throughout your social networks increases your chances of being discovered. Blog posts added to your social networks have another opportunity to be shared, giving your brand the opportunity to be exposed to new audiences. Additionally, content from your blog allows your social media presence to keep going and strengthens your social reach.
  5. Blogging Gives Your Brand a Voice – From reputation management, to breathing personality into your brand, blogging is the ideal platform to do all of these things. On your blog give your company a personality. Your readers will be able to relate and it keeps things fresh and interesting. Additionally this builds trust with your readers, inspires engagement and opens two-way communication. Build your content and make it fun for your writers and readers.

We could go on and on about why you need to be blogging for your business. In fact, we think we will! Stay tuned for part two of this article; 10 Reasons Your Business should Blog.