The new face of marketing requires more than just a pitch of your product or service. Content marketing is engaging, useful and integrated into every arm of your marketing strategy. Let Social Pop Creative help you create truly attention-grabbing articles that reach your desired audience and keep them on your site longer.
We make sure to fully understand your audience, the content they want to read and the problems they hope you can solve. Leveraging our SEO expertise across several industry verticals, we put quality at the forefront of your content and draw in your desired readers, while maintaining the voice and tone of your brand.
Gain visibility and increase your reach with our custom crafted press release content and comprehensive distribution methods that reach well over 300+ various media outlets. Any major changes and announcements within your business are newsworthy. Keep your brand relevant with out press releases and distribution.
Case studies and customer success stories are a unique way to reach your newest clients. Use existing stories to build trust and highlight your company’s key purpose. In addition to your existing marketing efforts, Social Pop Creative can help your brand tell a personal story that will resonate on a deeper level with your customers.
Informative and informational content like white papers are an ideal tool for sophisticated products or services and their target customer. White papers are a key tool for lead generation and with professionally written white papers by Social Pop Creative, we will help you draw in as many leads as possible.
With the ever-evolving world of social media and limited time to capture user attention, hitting readers with the most amount of information in the smallest amount of space is imperative. From visually appealing to thoughtfully crafted written content, we know how to attract attention on social media.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Copywriting is simply the act of writing informative or informational content for the purposes of advertising.
The purpose of copywriting is simply for advertising while content marketing is designed to engage, attract and entertain readers.
There are many reasons to include content marketing into your overall marketing strategy. Ideally your content marketing efforts are integrated and span across multiple channels. For example; your website, social media channels and other various touch points are utilized for your brand’s content marketing distribution.
Individually, blogging and social media are not enough, but together they are a good start. Content marketing efforts should be comprehensive and come full circle. Begin your content marketing efforts on your website. Then focus on distribution and potential guest appearances and mentions on other 3rd party sites in your industry.
Absolutely! Like websites, content is not a “build it, and they will come” model. Naturally people will find content that is referred to them by search engines, friends, trusted news outlets and other various known sources. If you are not promoting your content you limit the opportunity for people to find you.
YES. Hands-down this answer will never change. It’s imperative for your brand to continue creating new content and evolving as your customer and audience evolves. It’s also a good idea to ensure your content is relevant, up to date and still considered valuable.